Privacy Statement

Last updated: [insert date]

Inside House respects your privacy and is committed to protecting your personal information. This Privacy Statement explains how we collect, use, share and protect your personal information when you visit www.insidehouse.com, buy from us online, contact us, sign up to our newsletter, visit our shop, or apply to work with us as a collaborator or affiliate.

Inside House is the controller of the personal information described in this Privacy Statement.

Contact details:
Inside House
198A Dalkeith Road
Edinburgh
EH16 5DT
United Kingdom
Email: [info@insidehouse.com 

Personal Information We Collect

We collect information you give us directly, including your name, billing and delivery address, email address, phone number, order details, payment method information, customer account details, returns and refund information, product preferences, messages you send us, newsletter signup details, reviews or other content you submit, and any information you provide when applying for collaboration, gifting, discount code or affiliate opportunities.

When you use our website, Shopify and other technology providers may collect technical and usage information such as your IP address, device type, browser, pages viewed, products viewed, cart activity, checkout activity, cookie identifiers, approximate location, and marketing or cookie preferences.

If you interact with us through social media, affiliate platforms, Shopify Collabs or other third-party services, we may receive information connected with that interaction, depending on your settings and the service involved.

We do not intentionally collect special category information, such as health information, biometric information, religious beliefs or political opinions. Please do not send us this type of information unless we specifically ask for it and explain why.

How We Use Your Information

We use your personal information to:

Process and deliver your orders, take payment, send order updates, manage returns, refunds and customer service.

Provide and manage your customer account, wishlist, cart, checkout, delivery preferences and purchase history.

Respond to your questions, complaints, product enquiries and requests.

Send newsletters, offers and updates where you have signed up, or where we are allowed to contact existing customers about similar products and you have not opted out.

Personalise your shopping experience, remember your preferences, improve our website, understand which products and pages are useful, and measure marketing performance.

Protect our business and customers by detecting fraud, abuse, security issues, payment disputes and misuse of our website.

Manage supplier dispatch, courier delivery, stock queries, warranties, refunds, claims and legal or accounting records.

Run collaboration, gifting, discount code, influencer and affiliate programmes.

Meet legal obligations, respond to lawful requests, enforce our terms and protect our rights.

Our Lawful Bases

We use your information under UK data protection law on the following bases:

Contract: to process your order, take payment, deliver goods, manage returns, provide customer service and operate your customer account.

Legal obligation: to keep accounting, tax, consumer law, product safety, fraud prevention and regulatory records.

Legitimate interests: to run and improve our shop, prevent fraud, manage stock and suppliers, handle customer service, protect our website, manage complaints, understand business performance and promote our products to existing customers in a proportionate way.

Consent: for email marketing where consent is required, non-essential cookies, certain analytics or advertising technologies, and any optional activity where we ask for your permission.

You can withdraw consent at any time. This will not affect processing already carried out before withdrawal.

Marketing

If you sign up to our newsletter, we use your email address to send offers, product news and updates from Inside House.

If you buy from us, we may send occasional marketing about similar products where the law allows this and you were given a clear chance to opt out. Every marketing email will include an unsubscribe link. You can also contact us at [insert email] to opt out.

We do not sell your personal information. We may use advertising and analytics partners, where enabled and subject to your cookie choices, to help show relevant adverts and measure our marketing.

Cookies And Similar Technologies

Our website uses cookies and similar technologies. Some are needed for the website and checkout to work, such as basket, payment, security and customer preference functions. Others, such as analytics, advertising or personalisation cookies, are used only where the law allows or where you have given consent.

Shopify, apps installed on our store, and our marketing or analytics partners may use cookies, pixels, tags, scripts, device identifiers and similar technologies.

You can manage non-essential cookie choices through our cookie banner or Cookie Preferences link. You can also change browser settings to block or delete cookies, although some website features may not work properly.

A separate Cookie Notice or cookie preference tool should provide more detail about the specific cookies used, their purposes and how long they last.

Shopify And Payment Providers

Our store is powered by Shopify. Shopify helps us operate the website, checkout, payments, customer accounts, order management, fraud prevention and related ecommerce services. Shopify may process personal information about visitors and customers when they browse, add items to cart, check out, pay, use Shop Pay, or use other Shopify services.

You can read more about Shopify’s handling of consumer information here: https://www.shopify.com/uk/legal/privacy/consumers

Payments may be processed by Shopify Payments, PayPal, Klarna, Apple Pay, Google Pay, card networks or other payment providers available at checkout. We do not store your full payment card details. If you choose a third-party payment option, that provider may process your information under its own privacy notice and terms.

Who We Share Information With

We share personal information only where needed for the purposes described in this Privacy Statement. This may include:

Shopify and Shopify app providers.

Payment processors, banks, card networks, fraud prevention and checkout providers.

Delivery companies, including couriers such as Royal Mail, DPD, Evri and other carriers.

Warehouses, brand partners and third-party suppliers who dispatch products directly to you.

Customer service, email, hosting, IT, analytics, marketing and security providers.

Affiliate, collaboration and influencer programme providers, including Shopify Collabs and affiliate platforms where you apply or participate.

Professional advisers, insurers, accountants, legal advisers, regulators, law enforcement or courts where required.

Social media platforms and advertising partners, where you interact with us or where you have accepted relevant cookies or tracking.

If a product is sent directly from a supplier, we share only the information they reasonably need to fulfil that order.

International Transfers

Some of our service providers, including Shopify and certain app, payment, analytics or marketing providers, may process information outside the UK. Where this happens, we take steps designed to protect your information, such as using adequacy regulations, standard contractual clauses, the UK international data transfer agreement or other safeguards recognised under data protection law.

How Long We Keep Information

We keep personal information only for as long as needed for the purposes described in this Privacy Statement.

Order, payment, tax and accounting records are usually kept for up to six years after the relevant transaction or financial year, unless we need to keep them longer for legal, fraud prevention or dispute reasons.

Customer service messages are usually kept for up to two years after the matter is closed, unless linked to an order, complaint, dispute or legal obligation.

Marketing records are kept until you unsubscribe or we no longer need them. We may keep a suppression record so we know not to contact you again.

Cookie consent and privacy preference records are kept for as long as needed to evidence and respect your choices.

Affiliate and collaboration records are kept for the life of the relationship and then for as long as needed for accounting, payment, tax, dispute and legal purposes.

When we no longer need your information, we delete it, anonymise it or securely archive it.

Your Rights

You have rights over your personal information. These may include the right to:

Ask for a copy of your personal information.

Ask us to correct inaccurate or incomplete information.

Ask us to delete your information in certain circumstances.

Ask us to restrict how we use your information.

Object to certain uses, including direct marketing.

Ask us to transfer certain information to you or another provider.

Withdraw consent where we rely on consent.

Complain to us about how we handle your information.

To exercise your rights, contact us at [insert email]. We may ask for information to confirm your identity and help us find your records. We aim to respond to rights requests within one month, unless the law allows more time.

Data Protection Complaints

If you are unhappy with how we have handled your personal information, please contact us at [insert email] and make clear that your message is a data protection complaint.

We will acknowledge your complaint within 30 days, look into it fairly, keep you updated where needed, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection. You can find details at https://ico.org.uk/make-a-complaint/

Security

We use appropriate technical and organisational measures to protect personal information. No website, payment system or email service is completely secure, but we work with reputable providers and limit access to personal information to people and organisations who need it.

Children

Our website is not directed at children under 13. If you are under 13, please do not provide personal information to us without permission from a parent or guardian. If we learn that we have collected information from a child without appropriate consent, we will delete it where required.

Links To Other Websites

Our website may link to third-party websites, including social media platforms, payment providers, affiliate platforms and brand partners. We are not responsible for the privacy practices of those websites. Please read their privacy notices before providing information to them.

Changes To This Privacy Statement

We may update this Privacy Statement from time to time. The latest version will be posted on this page with the updated date. If we make significant changes, we will take reasonable steps to bring them to your attention.